I was tasked to design a logo to represent the assigned company using a mix and match approach and symbolism.
I researched the company and their clients to better inform my design decisions. It was important that the logo reflected Robot Film Company as sociable, fun, and qualified.
I sketched out various symbols and traits of robots and film, and began mixing and matching until I had something with a visual "get."
The typography is secondary and serves to add a bit of friendliness and stability to the mark.
The logo allows for versatile applications across digital and print mediums to expand on the branding identity. The logo serves to create a memorable face and impression that is specific to Robot Film Company.