The goal of this project was to create a cohesive, systematic packaging design system for an edibles company I created by the name of Slow Burn Edibles. I chose to focus on a variety pack of cannabis-infused chocolate bars specifically, although the brand would be extended into other products as well.

The packaging takes on a sophisticated, yet lively approach to the brand. I wanted it to stand out from other edibles companies that are somewhat silly and appeal to teenagers, which is why I focused on serious and elegant design work. I chose colors that are rich and decadent, like the chocolate the packaging holds. I also created a beautiful flame pattern derived from the small flame shape in the belly of the sloth in the logo. I also chose flavors that were fun and different than the standard, like “matcha green tea” and “cafe au lait”. The flavors are each given an elegant name of a state of mind to enhance the feeling of richness and elegance, like "Fantasy" and “Euphoria”.

The packaging design is successful because it incorporates the look and feel the brand is going for, which is sophistication and liveliness. The color palette and pattern work on the packaging of the chocolate bars bring a feeling of elegance to the product, and the pattern itself incorporates the inner flame shape of the logo for cohesiveness. The names of the chocolate bar flavors also add to the feeling of elegance in the brand, with names like “Fantasy” and “Euphoria” adding to the feeling of richness.