The packaging takes on a sophisticated, yet lively approach to the brand. I wanted it to stand out from other edibles companies that are somewhat silly and appeal to teenagers, which is why I focused on serious and elegant design work. I chose colors that are rich and decadent, like the chocolate the packaging holds. I also created a beautiful flame pattern derived from the small flame shape in the belly of the sloth in the logo. I also chose flavors that were fun and different than the standard, like “matcha green tea” and “cafe au lait”. The flavors are each given an elegant name of a state of mind to enhance the feeling of richness and elegance, like "Fantasy" and “Euphoria”.