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Liberty Feminine Products is a company that delivers an organic personal feminine care package to your door each month. Liberty Feminine Products required a full branding and packaging program that appealed to millennial females.
Research showed that feminine hygiene products are typically really quite drab and generic in appearance. Our approach was to make this brand not overtly feminine hygiene per se. We felt the aesthetic should represent a quirky lifestyle or fashion brand that had no real indication of what was inside the box. We felt it important to elevate the mail order experience above expectations for hygiene products.
The result was a simple corrugated box with a youthful and silly design for customers receiving their monthly package. Not only was an original and odd story about the elusive Elemoose written for the brand, a tongue-in-cheek crest featuring double rainbows and unicorns was also illustrated.