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The Juneau Icefield Research Program (JIRP) is a program where college students become the environmental leaders of tomorrow. These posters were developed to inspire students with an interest in Earth sciences and adventure to learn more about the life-changing experience of JIRP.
Students endure a multi-week trek from Alaska into British Columbia conducting hands-on research, surviving the wilderness and mountaineering, team building and finding personal growth. The creative strategy was to communicate, "a classroom experience like no other," leveraging breathtaking photography from the glacial landscape.
The JIRP team utilized the posters to recruit students for future programs via social media and in print across select campuses. JIRP garnered positive response and engagement with students who were compelled to reach out and learn more.