Asociación para la Promoción Territorial de El Royo (APROTER)
Designer
Álvaro Pérez
Category
Print
Logo
Country
Spain
Award
Gold
Design Firm
El Paso, Galería de Comunicación
Client
Asociación para la Promoción Territorial de El Royo (APROTER)
Designer
Álvaro Pérez
Category
Print
Logo
Country
Spain
Title
BOSQUESORIA
Main Contributor
Álvaro Pérez / El Paso, Galería de Comunicación
Creative Team
Curra Medina & Álvaro Pérez
Assignment
BOSQUESORIA is made up of small producers. They work the land cultivated by their grandparents and great-grandparents, located in the forests of Soria. They use the human potential of the rural environment to harvest their fruits in a traditional way, achieving a socially sustainable ecosystem.
Approach
BOSQUESORIA's logo was intended to show the way its blueberries and raspberries are traditionally collected, integrating its work in the ecosystem, caring for it and making it grow to become an indivisible way of life: people, work and nature.
Results
BOSQUESORIA is gaining market recognition. Their product is excellent, and teh logo facilitates the understanding of the origin and way of doing things from the brand.
