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Our assignment was to design an annual report for Openlands, a Chicago-based conservation and urban planning organization, that captured their work in 2015, and that people would want to read.
We focused our approach on the benefits of Openlands' work, rather than the details of the work. We scaled the report down in size and doubled the number of pages from previous years, which allowed us to tell their story in smaller bites of information and at a faster pace.
This is our most successful report for Openlands in a decade. It is informative and connects dots between the work the organization is doing to broader environmental issues that plaque all major metropolitan areas. The feedback has been great, and Openlands has had to print more pieces to answer demand.