The assignment:Develop promotional ads that emphasized the power and unique voice that working with the McCann Health network brings to healthcare advertising.
All in all it is about changing behavior and creating great work for our clients. We do it from the inside out with a strong network of agencies that challenge conventional thinking and creativity.
The circuit board ad illustrates the importance of how working together as McCann Health agencies can drive change in the industry.
The "mock" pharma ad was a way to let prospective clients know that McCann Health has a responsibility to NOT give them just another pharma ad and that we are the catalysts for change.
These ads were well received internally and externally. Global leads and pitches came from the circuit ad and the mock ad was run during the 2015 Cannes Health award festival.