Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s out-of-this world twist on Spotify Wrapped where members can see all their sleep data for 2022 in a galactic design.
Approach
Mission Sleep Fitness is Eight Sleep’s out of this world twist on Spotify’s Wrapped campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Results
The project was a major success for Eight Sleep. They saw a record amount of members organically sharing their graphics from their space journey in-app. Members also found their custom astronauts very delightful.
