The goal of this assignment was to redesign a series of packaging, which included different flavors or types, an example being a line of chocolate bars, or a line of perfumes. The redesign had to be at least five packages.

I chose blue bell, because it has kept the same design on their ice cream for a long time, and they also have a large variety of ice cream flavors to design around. The concept behind the design was capturing blue bell’s Texan origins, I did this by featuring elements of the Texas flag in my design.

This was an assignment, so there is no client reaction from blue bell, however my professor recommended that I use this piece in competition, and recommended me this competition.