A primary challenge for communicating Eaton's story was that most of the company's products and services are embedded in their customers’ products, and are largely invisible to the eye. With four major lines of business – Electrical, Hydraulics, Aerospace and Vehicle -- many Eaton customers and employees did not understand the breadth or depth of the company’s offerings. Eaton wanted to spur innovation in their employees, and inform them in a unified way of the megatrends that impact business and daily life. Megatrends are global changes in our economies and our lifestyles. They impact the way we live and do business today and will continue to do so in the coming decades. Understanding megatrends gives Eaton employees an edge in getting to the root of their customers’ needs.
The design solutions varied based on the purpose assigned to each area. Our design solution for the Entry Gallery was to use large-scale lenticular graphics that showcase Eaton solutions - letting them visibly emerge through an analogue interactive. Our design solution for the atrium included various digital media surfaces. Digital animations produced for the Chandelier and Curtain explained -- mostly without words -- Eaton's various markets and solutions, while the four touch-screen media tables introduced world trends and needs that indicate future growth areas for power management. As specific technologies and solutions change rapidly, it was important to keep the content at a very high level and speak to overarching themes and trends in a way that is accessible, engaging, visionary, and at times even poetic.