Expand the Stubb's Bar-B-Que sauces awareness and market share, specifically in the Great Lakes region with key emphasis on the Chicago market
Approach
Make a name for Stubb's as authentic Bar-B-Que sauce using the bottles and flavors as identity and tapping into the brand heritage with bold headlines brought to life with vintage, rustic techniques.
Results
Nationally, within an overall flat sauce category, Stubb's grew 18% YOY and became the fastest growing brand in the category top 10. (July '15 IRI) Within the Great Lakes region, Stubb's increased sales volume by more than 4x (YOY) the Stubb's strong national growth.
