Genesis is a newcomer on the automotive scene – it’s a three-year-old brand without a lot of brand awareness…but it has something going for it: their hotly-anticipated, first-ever SUV, the 2021 Genesis GV80. The car signals a new era for the brand as it continues to delve into the luxury marketplace, but to get in the door, we needed to make waves and call our shot. We had to find a way to demonstrate how we were different from the other luxury mainstay brands if anyone was going to listen to what we had to say next to the likes of brands they’ve known for their entire lives.

Enlist two of pop culture’s biggest stars in John Legend and Chrissy Teigen, and let them run wild at a party that could appear as the definition of “Old Luxury” in Webster’s Dictionary. The campaign focuses on leveraging John and Chrissy’s embodiment of “Young Luxury” ideals and brings them front and center with the all-new SUV and brand.

- Genesis was the #1 Luxury Auto ad and #4 overall most viewed advertiser
- Social sentiment is 83% positive over the entire campaign
- EDO ranked Genesis #1 in driving online search traffic during the game
- Cars.com ranked Genesis #1 in site traffic increase during the SB ad airing
- During the SB window, the GV80 VLP saw over 692k VLP visits with 4,110 pre-order leads