The goal of this project was to create a rebrand for SOJOS a pet’s all natural food.
We utilized the experience and tradition of the brand and its knowledge of pet nutrition to project an approachable, craft product with recipes made specially for pets.
The final products successfully use circular elements and imagery to emphasize the clean and well-rounded nature of the product and its ingredients: from the farm, to the kitchen, and to the pet's bowl.
Texas State University
601 University Drive School of Art and Design + JCM Building San Marcos, Texas 78666 US