As NASA's official magazine, Lunr gives readers the ability to imagine. With a focus on astronomical events, historical findings, space explorations, and quantum physics, Lunr reaches a target audience of science savvy individuals with a passion for celebrating the future and understanding the past. The goals of this project were to match that target, and create a magazine that readers can trust and enjoy through photography and relevant stories.
The creative process started with researching magazines that had similar target markets and pulling inspiration for methodology and relevant placement of information. Then deciding magazine topics and creating a full grid to place images and text in the spreads was just as significant to control information and visual elements. Legibility and readability are a large part of successful publication design, therefore utilizing my grid gave me the ability to keep these two aspects while also creating visual surprises through vibrant photography, small detailed secondary elements, and organized typography.
The project was successful in addressing its audience and creating an experience that focused on the reader. Human centered publication design is important to satisfy readers ability to navigate and learn from the information being presented. Therefore, this project was able to create a legible and informative experience where the reader could enjoy the journey without sacrificing visual aesthetic.