We created an overall Food and Beverage identity for the resort to encompass the branding and graphics for the hotel venues, bakery, Lobby Lounge and Bar.
Overlooking Tianxi Lake, the minimalist villas (only 79) are nestled among the hills of Tonglu in Hangzhou, China. With spa and salon, indoor pool and seasonal outdoor infinity pool, the Resort is relaxing, meant to be calm and peaceful in the middle of an ancient natural environment.
Visitors to this area come for the mountain setting, fresh air and food, and the local history of the region.
The identity uses soft watercolor illustrations of leaves and flowers to reflect the beautiful setting inside and out. A clean white background gives confidence to the cleanliness and healthiness of the resort and the colors follow the seasons and give joy. The mood is rest and joy.
The shopping bags are printed on thick textured watercolor paper with leather handles. On one side panel is a soft gold gradation with the Conrad Hangzhou Tonglu logo, elegant and discreet to keep the setting and the experience when you carry memories home focussed on nature.
Cake boxes have the beautiful leaves wrapped all around and inside. The base is a soft gradation as is the lid with a garland surrounding the logo.