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A thought leadership piece that would clarify the importance of a strategic approach to packaging design, and inspire brand managers, CEO's to invest in theirs.
The Indian market is booming, and consumers are buying more than ever before. Fast-moving consumer goods have and will continue to benefit from this surge, and effective packaging design is critical to capitalising on this upswing. In fact, research has shown that packaging plays a very important role in product satisfaction for the Indian consumer; however, we firmly believe that its potential is yet to be tapped.
From the onset, we were clear that we did not want to create another preachy piece. Rather, we wanted to ask the questions that had not been asked, present our fresh perspective and spark a meaningful conversation with our clients. To depict each viewpoint in our tabloid-style piece, we showcased Landor’s best work – with a twist.
We illustrated each project in the iconic Indian sivakasi style of design – a bold, tongue-in-cheek reinterpretation that instantly connected with our readers, and brought a smile to their faces. With this in the market we immediately got leads to newer clients and won 5 new projects.