Norður Salt uses a unique old geothermal production method to make sea salt flakes, first tried in 1753 in Iceland, but then forgotten for centuries.
The savoury and mystical Arctic Sea water is pumped into open pans where it is slowly heated with water from natural hot springs. This sustainable process leaves behind no pollution or greenhouse gases – only fresh, pure and crunchy flakes of premium sea salt.
In order to portray the ocean’s magical transformation into salt crystals, the key visual is a figure from the northern ocean mythology: an Icelandic mermaid, who also illustrates the main benefits of the brand: purity, freshness and rich complexity.
Norður Salt is an environmentally conscious brand, so our solution involved creating glue-free packaging. To make the packaging more user friendly we incorporated a unique folding method, making the front panel of the box open towards you for easier access to the sea salt flakes. The folding method also enabled us to make the packaging more compact for transportation.
Since product launch in October 2013 Norður Salt has received widespread recognition and acclaim. In only 6 months, Norður Salt has become the #1 selling flake salt in Iceland, with planned product launches in Denmark, Norway, Sweden, Italy, Germany, Japan and the US.