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Persuade our target audience – typically children and spouses of terminally ill seniors – that the sooner they call our hospice for help, the better the quality of their loved one’s remaining time.
Our emotive campaign speaks from the point of view of the deceased – a provocative approach that makes it impossible to deny the reality at hand, but is also highly supportive and uplifting.
The number of patients being cared for by Hosparus facilities has increased by 50% since the campaign began, and average length of stay has also increased significantly – the client’s two key performance indicators.