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Xosé Teiga Lab, a design studio was founded in 2007, born with the objective of becoming a lab for experimentation along with the creation and development of ideas, changing its name in 2013 to Xosé Teiga Studio in order to become a branding, advertising, packaging and design agency. In 2017 we reached 10 years of operations, and to communicate as much, we decided to define ourselves and inform our clients and potential clients as to what motivates us, what our tastes are like and what our trajectory has been in recent years. We are a creative and strategic studio, one of the most awarded in the country, with a style all our own. We had to highlight our features as a company.
To communicate our message, we created an audiovisual piece to narrate our restlessness and, without showing our prior works, put our style and creative process on display with regards to art direction (design, typography, image...). For the filming of the video, we built sets with elements of our work environment, and incorporated typography, photography, art and design that would communicate who we are, where we come from and what our objectives for the future are. The final slogan, “that’s how we are”, a clean and clear message that shows the pride we take in our achievements.
This audiovisual piece was distributed on social media as well as our website and other digital means. We also included a mailing list sent to our clients, which was a success in the response it received, helping us to become better known. We obtained two new clients and increased loyalty from our other ones.