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The St. Louis Alliance for Period Supplies sought to raise awareness and donations for the city’s two-thirds of low-income women who can’t afford period supplies.
Simple, powerful design took the iconic “fists up” silhouette and made it a statement for period poverty. These posters were placed on donation boxes in businesses and partners throughout the city.
The boxes resulted in increased donations and larger awareness of period poverty across St. Louis, changing conversations and clearing the way for a larger and even more meaningful campaign.