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Develop a series of advertisements reflecting the diversity of world-class programs offered atSCAD and how they can lead potential students to exciting creative careers, the essence of theuniversity’s mission.
Using a thematic approach that centers on the works of talented SCAD students, faculty andstaff, this ad series promotes the best qualities of the university as a means to attract newstudents.The ads were designed to be used across a broad spectrum of applications, including print andinternet publications. SCAD offers more than 100 degree programs on three continents, and theads demonstrate the impact of that variety, exposure and expertise.Ranging from fine art programs that include abstract painting or an exquisite piece of jewelry tothe entertainment arts of film and television production, the ads clearly show SCAD is aworld-class university with a broad range of opportunities for students looking for a creativecareer.
With 12 insertions of this campaign as of summer of 2016, it has become the key print andonline messaging vehicle used to tout the variety of creative careers available to SCADgraduates. With Fall 2016 enrollment the highest in the history of SCAD, this campaign hasbeen successful as a recruitment tool and a refreshed version is being developed for 2017.