During their 2021 Women’s History Month campaign, Microsoft wanted to do more than celebrate women for one month. They wanted to elevate the voices of women who are smashing stereotypes and changing systems for the greater good.
They wanted to spread awareness among 18- to 34-year-olds and represent diversity in ethnicity, race, gender, background, and ability.
They wanted to provide meaningful resources and create traction for a dialogue for change.
To do this, they created the It’s Her campaign—and they challenged Landor & Fitch to transform it into a platform for recognition, learning, and growth.