The point of this project is to advertise an event taking place with goals of being compelling and simple at the same time.
After many concepts I believed a more simplistic approach would fit best with the client. Taking inspiration from layered paper art I layered the image to convey the sunsetting sky and water, along with the light of the lanterns being the focal point. Lantern festivals take place at night, however, I wanted to base my time around sunset to bring a sense of warmth to the piece, since this is a wholesome event with deep meaning to most people.
The piece was a success in being stylistically unique and simple, while catching the attention of a viewer immediately. The sense of warmth and wonder are portrayed through the chosen colors, and the illustration style lends itself well to overall style and message of the piece.