It’s never a fun discovery when you go to open a bottle of wine you uncorked a couple of days prior only to find it’s oxidized and turned bad. For people who share a bottle with a friend or significant other, polishing off 750 milliliters isn’t too troublesome. For some ambitious wine drinkers, it might not be too difficult either. But for people who crave a single glass of freshly opened wine to relax at the end of the day—without having to worry about the time limit of an open bottle—smaller packs are best, but quality is hard to come by.
That is where Wander + Ivy comes in. These organic wines from around the world are individually packaged, and they make single-serve look good. Founded by Dana Spaulding, Wander + Ivy came to life after she got tired of opening a bottle of wine she could never manage to finish on her own. But she still wanted the fine wine experience—elegant glass bottles and organic grapes sourced from around the world.
Anytime you’re dealing with a natural product, it’s nice to incorporate nature. It harkens back to being organic.
For the illustrations, our agency selected animals native to the region from where the wine originates—a kiwi for the sauvignon blanc from New Zealand or a beaver for pinot noir from Oregon. The adorable critters have personalities of their own and are holding their own glasses of wine, possibly having imbibed a little too much (or just the right amount, who are we to judge?). Combined with the sophisticated illustration style, the lovely fonts, and the monogram logo, the brand embodies high-end without coming off as stuffy.
“Our goal was to humanize the brand, and Dana, by translating her dynamic personality into the design. We wove humor and sophistication throughout the site with our animal illustrations.”
Wander + Ivy experienced 425-percent sales growth in 2020. In addition to launching its online wine shop, which now ships direct to 39 states, Wander + Ivy’s curated selection of wines is available in select retail stores in Colorado, Texas, California and New York.
One notable takeaway of Wander + Ivy’s growth story is the scale of its charitable donations. From the beginning, the company has been committed to giving back. In 2020, Wander + Ivy donated 1-percent of its sales to the nonprofit Colorado Feeding Kids, providing a whopping 15,000 meals to hungry children in the company’s home state of Colorado and nationwide.