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Our challenge was to create a new brand for an auditory practice, from the ground up. The name had to set the stage for a company that stood out in a conservative industry. It needed to attract a younger audience, educate the importance of hearing on your holistic health, and showcase the newest technology.
The name is a play on the house of sound, the European styling leads you to believe that this is a brand from abroad that has just come to the US. From a design standpoint, our approach was to visually illustrate sound through a set of icons and strong color palette. Through a system of icons and color, the brand has a bold, random consistency, that gives it an unexpected quality and room to grow with the organization.
The company launched three days ago. We'll have to see what the market thinks of the new brand. We absolutely loved working in this.