For the sophomore season of Inside Edge, the client wanted to capture the viewers' attention by featuring the character's intense personalities and relationships, but keep the campaign grounded in the world of professional cricket.
We created sets and CGI backgrounds that matched each character's personality, and shot the cast members individually and in pairs. The conceptual thread that connected all of the pieces of the campaign was the visual metaphor of fire, hinting at the intensity and danger that is present in Season 2.
The campaign was featured in a grand out of home campaign across India, including being displayed on the largest outdoor advertising space in Mumbai. The fire theme that was set up was implemented across various mediums, and became a signature of an extremely well-received campaign.