Following the success of the previous year’s report which had received good accolades, our brief was to continue the fresh, cutting edge creative concept into this next report, while at the same time ensuring that there was a progression of thinking.
Following the same bold approach, the designer decided to use monotone images only and toned down the size and colour of headings and pull quotes, while still working within the client’s colour palette of yellow and black. Grey was used liberally and a line device was still applied to the images on the divider spreads.
We had a very appreciative client who came back for more the next year. The level of interaction between client and studio ensured the delivery of a quality and relevant product.