Create a poster that generates buzz around the groundbreaking Canon EOS 70D camera. Satisfy the need to stand out in a visually cluttered environment and establish a recognizable look and feel. Have the content of the poster inform the user of the awesome capabilities of the camera.
We aligned with Millennials in our selection of imagery and tone of copy, and provided specific details of the 70D technology. Studies have demonstrated that Millennials react positively to specific and factual information. We also worked to establish a tone that would resonate with tech geeks, who are most likely to appreciate the camera’s attributes.
The campaign overall generated multi-million dollar sales through retail channels based on this poster and other components within the promotion including dedicated parallax website, e-communications and video. We were also successful in engaging with retailers, who embraced the artwork and were then motivated to print and display the posters in-store.