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Meet is a Korean barbecue restaurant targeting young people. Our assignment is to create an upgrade art direction and visual identity to express the vivid brand image and promote the various meats.
The shapes of meats on the grill naturally present geometries, beef tongue as a circle, pork neck as a rounded rectangle, and beef rolls as a cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafood, and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Client likes the solution very much.