MQX is set to become Australia’s first Community Business District; a place that offers the kind of enviable combination of work and life that creative and tech types look for, one that amplifies activity and connection. Aimed at a creative tech audience its goal is to facilitate big ideas and cross pollination, and become a vibrant hub that is activated from 6am-9pm.
Rather than a traditional commercial brand we wanted to create a series of posters that were cool enough for a nightclub.
The poster’s aesthetic speaks to innovation and bright beginnings with energised imagery and vibrant colours. The perception of constant momentum is created through the combination of imagery and line patterns. A bespoke font font comprised of multiple lines to represent the site’s connectivity and social potential.