Wichita Brewing Company had collaborated with Grace Hill Winery to produce a unique beer blend that we named Ale Of A Wine, which they wanted to launch and promote through posters in their taproom.
Approach
This distinctive new blend featured a light ale aged in red wine barrels and mixed with a red sour ale. We wanted to announce this interesting mix in an equally compelling and attention-getting way. Hence, the Great White Giraffe was born.
Results
Wichita Brewing Company appreciated the eye-catching image and humor, which definitely caught people’s attention. Their Ale Of A Wine collaboration with Grace Hill Winery must have turned some heads too, since it was so well liked that it has now sold out.
