We had 24 hours to come up with a response to one of Nike's biggest blunders, when rising star Zion Williamson’s shoe blew out during a game between Duke and North Carolina.
In Sports, failure is not a possibility, it's an inevitability. Things don't always go as planned, but you have to get up, keep playing, and make sure it never happens again. We relate Nike failing and letting down one of their teammates on the court by showing some of the biggest failures in sports history.
This successfully ties the connection between Nike and sport, not only through triumph but also in defeat.