The client has only three requirements about the package: to beautify and optimize the package, to lower the creation cost of the package, and to convey the spirit of the corporate founder, Mr. Chu thought package. Mr. Chu Shijian is a legendary character of inspiration. He established Hongta Group in the 70’s and was sent to jail before retirement. After being released at age 74, he continued to be a pioneer, and at 88, his sales exceeded hundreds of millions and he became “Orange King of China”. He said:"Life is Temporary, Pride is Forever”.
The portrait of Mr. Chu is symbolic and recognizable, which is presented by weighted wood carvings. The emblem is like a badge, where the respected old man is wearing a straw hat. Furthermore, the structure of the box itself is handily. With this unique structure, if you pull lightly, oranges will rise automatically. This helps the collection and presentation of the oranges, and symbolizes the ups and downs of the man. The badge-like emblem is said a perfect means to convey the spirit of Mr.Chu, who is working hard throughout his whole life. And it also works as the major graph for the brand image. What's more, when piled up, symbolic images of orange will be displayed from the sides and the upper front, which makes the package distinguishable from 10 meters away.
The price of the client’s oranges is much higher than the average but the sales volume is never a problem for our clients as people love the figure we depicted on the package and they are willing to spend money for the product with the new package.