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The assignment was to promote McDonald's testing food delivery in New York City
The creative solution was found in the most efficient delivery solutions (food delivered on foot and by bicycle or scooter) by subtly incorporating the brand's signature golden arches into stylized images of each mode of transport.
McDelivery testing during a summer in NYC was so successful that deliver of McDonald's is now available nationwide via food delivery app services such as Seamless, GrubHub, Door Dash and Bite Squad.