Create a comprehensive print campaign for The Weather Channel.
The Weather Channel has always been a staple channel on every household’s television, but it is far more than that. Reading the weather forecast and leaving the house feeling prepared should become part of everyone’s morning routine. Knowing the weather outside should be as important as eating a hearty breakfast or having that hot cup of joe before taking on the day.
To communicate the message “have weather for breakfast” in its simplest form, I have incorporated the shapes of weather icons into the forms of common breakfast foods.