The assignment for this project was to create a print advertisement for Tom's Deodorant.
After doing research, I discovered that Tom's Deodorant prides themselves on being 100% all natural, which means no artificial fragrances. I thought about the word "natural" and came up with the image of mother nature. This lead to the copy "make mother proud".
The solution is on plain white with an image of mother nature in the corner to resemble the simple and natural ingredients in Tom's Deodorant. The colored bar at the bottom is meant to lead the eye to the product name while also tying into the flowers in Mother Nature's hair to remind the viewer of the all natural fragrances.