Unlike regular lunchbox company, the brand hopes to continuously manage blood pressure through high blood pressure diets and convenient ordering apps, and suggests a brand of lunch boxes customized to high blood pressure.

The concept is "Prescribe a healthy habit."

Logo Design is combined leaves, lunch box form and stethoscope.

Lunchbox based on a DASH diet that is effective in reducing blood pressure consists of three kinds a starter diet, a challenging diet, a balanced diet.

Using the pictures of vegetables and fruits that are good for blood pressure to give a healthier and more natural feel, consistent with the brand concept of recommending healthy lunch boxes. And Include chart and doctor illust from checklist in packaging design to convey more systematic feeling.