The goal of this project was to redesign the logo for the brand “HausWitch.” This brand is a modern metaphysical lifestyle brand that combines the principles of earth magic, intentionality, interior decorating, and intersectional feminism to bring magic and healing into everyday spaces.
Approach
Since the brand advertises witch culture and home goods, the design combines both of those ideas with a witch hat and a door in the place of the belt buckle. It essentially combines the main aspects that HausWitch’s brand encircles, which are witch-themed items and homes.
Results
This redesign was successful because it relates to the brand and brand name “HausWitch” where the door relates to“Haus” and the witch hat relates to the word “Witch.” It implements both aspects of witch culture and home goods which is what the brand advertises.
