MTG Co., Ltd is a company which develops innovative beauty treatment devices. ReFa Expression is an original skin care line which focuses on the moves of facial muscles in order to create beautiful expressions.

To highlight the beauty of the jewel-like glass container cut in the form of flowing water, pale blue mirrored surface is used as its background. Photos were shot in such a way to maximize the effect of light reflected on the bottle to convey the product concept focusing on light and water. The refreshing, dignified product contour is identified with Japanese women pursuing subtle beauty.

This visual was firstly used exclusively at COLTON store and then expanded to the use on leaflets, store fixtures, and campaign posters (transportation advertising). It is highly evaluated as an innovative, high-quality visual which totally recasts the branding in the past 5 years.