Walkers Sensations in the UK needed an update. The team leveraged the consumer insight that for millennials, true value lies in experience. The Sensations brand was repositioned as a ‘feast for the senses,’ delivering a multisensorial experience beyond traditional snacks.
We created a visual identity system that brings to life the multisensorial experience of each flavor variant—combining high definition photography of the ingredients with patterns, textures and gestures to intuitively communicate complex flavor experiences.
The design strategy retained Sensation’s distinctive black brand block at shelf and provided a framework for future line extensions.