Donerji is a Doner Kabab restaurant opening up in Sharjah, United Arab Emirates. The client required an identity that was bilingual, but will also reflect the nature of the brand.
We decided to create a bilingual and playful identity that reflects the nature of the brand — which is the customization of the order of Doner Kabab.
The result was the creation of a static identity, and a dynamic pattern system that is derived from the logo. The logotype itself was derived from the slicing and cutting of the ordered food for the customer. The wide type drawn was inspired by the kabab bread that is usually big and bold. The customization of the food order was created in an isometric view which mixes all the letters, the Arabic and English together, making unique forms.