A true entrepreneurial success story, DRM grew from a small town in Vermont to become the largest law firm in the state and is now successfully expanding into New Hampshire. As it grew and became a beacon of quality, the firm’s brand became less entrepreneurial and more like an “establishment” firm in look, feel and tone.
The ad series captures the firm’s refreshing service approach with bold headlines, compelling imagery, a clean new color palette and a marquee of key messages—reasons why the firm is a smart choice for clients.
Downs Rachlin Martin was extremely pleased with the design of their ad series which replaced their old, tired and conservative approach with a brand closer to their DNA.
1818 N Street NW Suite 110 Washington, DC 20036 US