- Design Firm
- fivemfive
- Client
- World-OKTA / World-OKTA NY
- Designer
- Sangmin Shim
- Category
- Branding
- Country
- United States of America
- Title
- North America Nextgen Leaders Academy
- Design Firm
- fivemfive
- Client
- World-OKTA / World-OKTA NY
- Designer
- Sangmin Shim
- Category
- Branding
- Country
- United States of America
- Title
- North America Nextgen Leaders Academy
- Photographer
- Jina Lee, Hyunjong Jin
- Art Director
- Sangmin Shim
- Creative Team
- Sangmin Shim, Paul Kang, Jaegon Yoo, Gina Huh
Assignment
World-OKTA is one of the leaders in Korea's business community. It has built a 35-year-long tradition of the largest economic network, with approximately 12,500 members from 133 chapters in 68 countries, which are all serving an important role in each country. This organization is conducting various programs globally while promoting and supporting various Korean business leaders and their keen interests. As one of those programs, “Nextgen Leaders Academy” is held annually in different parts of the world in order to discover and train the next generation Korean business leaders under the support of the Korean government. “2016 North America Nextgen Leaders Academy” is also part of this program.
Approach
“2016 North America Nextgen Leaders Academy” is a North American integration conference held in New York as part of the Vision 2020 project hosted by World-OKTA North America. The particular event was co-sponsored by chapters in 12 regions based in North America. It aims to develop a long-term plan by 2020 while continuously promoting, managing and supporting the next generation of leaders through this conference.
Based on this, “2016 North America Nextgen Leaders Academy” logo was designed to illustrate the concept of the Vision 2020 project with dignity and enthusiasm while aiming to revitalize the importance and meaning of the conference by the participants during their time within the conference.
Results
This logo illustrates the vision of World-OKTA by 2020. It is used at each venue and published throughout North America and in the world. The purpose of the logo is not for a single or lifetime event, but it rather aims to capture the purpose of Vision 2020.
All venue of conference will use different logos each year while maintaining the same concept until 2020. Not only does it mean unity of the logo, but it also implies the successful integration of the organizations based on diversified regions and conferences. By 2020, the symbol will set back to its original direction while acknowledging the success of the Vision 2020 project and its evolution. There are several pending many candidates to host this conference, but official announcements will be made in May of each year through different evaluation process. There is a high chance that the venue for 2017 on the images shown here is likely to change.
Contact Information
- Company Name
- fivemfive
- Phone
- +1 401-633-5608
- mail@fivemfive.com
- Website
- fivemfive.com
- Address
- 200 Water Street #906
New York, NY
10038 US