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Develop the brand identity of a start-up, multidisciplinary advisory group positioned to serve C-Suite level clients. Addressing this executive audience, the brand look had to be sophisticated and strong. The new organization also needed to reflect the CEO’s extensive experience and authority in the market space, echoing the group’s overall credibility amongst the competition.
Build a brand platform that becomes the basis of a growing company’s overall narrative. The brand identity and visual elements were developed based on the company’s approach—giving their clients a framework to build a successful venture. Graphic, architectural forms are used throughout the identity, illustrating the notion of growth and upward mobility. A bold and bright color palette is used as an unexpected twist to the strong forms.
The final design presented 6W Group as a confident, capable and contemporary organization at launch. The branding elements used within the stationery package are intended to evolve with the organization and various media platforms to tell a flexible and fluid brand story.