Sur Keath Moon (Art Director, Print Design, FX Networks)
Lisa Lejeune (FX Networks)
Laura Handy (FX Networks)
EZ Reyes, a recently paroled prospect of the Mayans Motorcycle Club, is the central figure in Mayans M.C. As the narrative unfolds, EZ is torn between his family and his club.
EZ is depicted riding his motorcycle, representative of living a life of anti-establishment. We selected artists ingrained in the Latino creative community to interpret EZ’s image in their individual art styles. We selected artists ingrained in the Latino creative community to interpret EZ’s image in their individual art styles. El Mac (Miles MacGregor) is an internationally renowned artist born and based in Los Angeles. He began painting both smaller indoor works as well as public murals and graffiti in the mid '90s, and since that time has developed his unique visual aesthetic and rendering style which utilizes repeating contour patterns. His work draws on influences from classical European art, social realism, symbolism and devotional art, as well as the Chicano and Mexican culture he grew up around.
The result is an eclectic campaign rooted in Latino culture while also symbolizing the different personas EZ must play to survive in his world. The key art campaign’s extremely positive reception stems from its fusion of each artist’s distinctive creative style to make one harmonizing campaign.