Silversea Expeditions are pioneers of the ultra-luxury expedition cruise experience. They wanted to communicate the dramatic nature of their expedition voyages and to also highlight the lengths they'll go to in finding the perfect experience for their guests.
Approach
A series of posters magnifies the precise details and technical measurements that surround guests during their expedition experience. Large, dramatic and elegant typography integrates into the rugged environments that guests can encounter.
Results
Using striking black and white photography and the brand’s signature red, the posters created massive stand out against competitors. The posters were delivered to travel consultants and featured widely in trade environments for the brand.
