Duvel has been masterfully crafting beer since 1871. The iconic Belgian brand wanted help telling their story.
Approach
We broke down beer mastery into a set of 8 virtues. For each virtue/story, we created a unique woodcut illustration. These illustrations were a mix of classic Belgian style with modern sensibilities, just like Duvel beer itself.
Results
The result was 8 different labels appearing on the back of Duvel beer.
