KindnessOverMD.org was created by a family who's son was diagnosed with Duchenne Muscular Dystrophy. To get their message out, the organization promoted a "Kindness to each other, fierce against Muscular Dystrophy" approach. The work was accompanied by a social media campaign, custom built AR filters and a fundraising event.
An outward display of the inner strength that children who fight Muscular Dystrophy call upon each day.
Recently launched on social media, results are ongoing