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Develop a new name and graphics for Lakefront Brewery's White™ beer for use on bottles and 6-pack packaging. The new name and design should better reflect the organic nature of the beer, while retaining the flavor profile.
To break through in an ever-growing organic market, the 100% organic nature of this product should be emphasized. In 1996, Lakefront Brewery became the first certified organic brewery in the country and made the country's first certified organic beer. From the beginning, they've been pioneers in making a product that is quality, but also pushed the envelope on organic and gluten-free beers. The tradition of having a high level of respect for the process of brewing, and focus on organic or gluten free ingredients, is a key part of the Lakefront brand, and that mindfulness should drive the naming and branding of this beer.
The client and initial customer engagement has been refreshing and authentic. Both have embraced the clever nature of bringing organic beer to life with its enticing new name and fresh identity.