Get girls in London aged 14-19 interested in using the Nike+ app suite.
Approach
Girls do not get involved in sports due to dissuasion, lack of role models, and lack of opportunity so we created a space where the exclusion of girls in athletics does not exist.
Results
The campaign was submitted to the D&AD competition in response to their brief and our mentor, Grant Mason of Wieden + Kennedy with experience working on Nike, praised our final product.
